In order to determine which is best for you, you must ask yourself: what is your purpose of tweeting or blogging for your business?
Blogs are a great way to share a company's expertise, drive traffic to your website, and connect with potential customers.
Also, business blogs, like tweets, provide your small business with a chance to share your expertise with a large audience,
particularly if you master the ins and outs of blogging like how to get other bloggers to link to you.
Twitter is even quicker and it’s a great way to inform your followers of your latest news, to relay new opportunities to them,
and to share links to your website (building yet more traffic) or to articles they will find relevant.
But, do these benefits outweigh the hassle of sitting down for that one minute to tweet, or for those ten minutes to blog?
What if you’re so busy that you can’t spare ten minutes out of your schedule?
How do you justify spending time blogging or tweeting? Consider: for the effort and cost required,
tweeting and blogging are among the most effective marketing and communication tools in existence today.
You will not find a cheaper method of reaching out to hundreds or even thousands of consumers and capturing their attention.